M•A•CTREND
Brief:
Art direct dynamic visuals that exude the latest beauty trends. Develop assets tailored for seamless integration across omnichannel, including social media and in-store platforms.
Role: Art director
Art direct shoot, oversee post-production, final asset design for social platforms and delivery.
Asst Art Director: Alisha Kothari
Director of production: Amy Lee Stott
Video Production Crew: Pellicule Film
Video post production: Erin
Hair: Adlena
Asst Hair: Rachel Hopskins
Nails: Natalie Pavloski
Photographer: Erika Parente Long
Stylist: Shabdiece
DIGITAL-FIRST
ASSETS
User Generated Content
Content briefs for artists and creators to boost traction on Social platforms. 52 trends are executed per year, and more than 10000k UGC has been produced.
Artistry Video
LEADERS OF
TREND IN BEAUTY
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.